Gordon Andres talks about building his own company and doing what he truly loves which lead him to become one of the youngest SR VPs of Amada Records. He discusses how digital marketing is not an option, it is the future of music marketing.
We had the privilege to sit down with Gordon and ask what his advice is for young budding artists. Gordon stated “If you’re a singer, musician, or in a band, educating yourself about the music business and music marketing is so important. Marketing presides over all promotional activities your band does and is second only to the music you create”.
When Gordon Andres was a musician and even when he was beginning his music business career, he admits to having the wrong idea about music marketing. “I often confused marketing with promotion or the day-to-day activity that is required for a successful artist.” After working with hundreds of artists for his own company, Gordon Andres Corp, and collaborating with major artists signed to major record labels, Andres learned that marketing begins with the brand an artist creates. It’s imperative for artists to get to the root of what they are truly about, and then convey that to the “market” they are trying to reach. Great artists understand why they do what they do and know how they want to be perceived.
We asked Gordon for a few tips for artists and here’s what he had to say:
“1. Focus on your brand, and why it’s special.
2. Come up with cool and effective ways to get your message to the people you think would enjoy your music.
3. Focus on what your brand stands for and how you want it to be perceived.
4. Always respond to your loyal fans and supporters. They are your super fans and they share, tell, fight and defend you. Gary got your back. Loyalty is key.
5. Rinse, Repeat”.
For those who don’t know Gordon Andres, or have not heard of him. He had the privilege of working on projects that gave him the opportunity to influence or contribute to songs with artists such as Eyeoneyez, Rick Ross, Gucci Mane, 42 Dugg, Young Dro, TI, Mac Boney, Asian Doll, and many more. Gordon has effectively charted numerous artist on the iTunes, Amazon, and Billboard charts while building their social media presence.
Gordon stated that since the pandemic began, every record labels’ marketing team has been throwing around the same buzzword phrase: “getting creative”. Some digital strategies have been straightforward. Labels that were invested in marketing tactics on TikTok have upped their game recently, as the platform is enjoying record popularity with over 300 million downloads in the first quarter of 2020. Other marketing executives are experimenting with having artists do intimate Instagram Live sessions.
Gordon Andres has worked with many artists and labels to drive content such as at-home shows; media appearances on radio and press; and more bespoke opportunities similar to Scott’s Fortnite concert.
Amada Records’ CEO truly believes that the young Gordon Andres has the ideas connected to a more digital world and understands what the new generation of marketing should look like and is more than capable of getting the job done.
Be sure to reach out and follow his movement on Instagram.